Well, hello dear reader. Here, let me take those chairs off the table, so we can both sit. Lots of dust on the table; here's a cloth,if you don't mind giving it a quick wipe down.
Gosh but it's been a while since we last were here, eh?
Truth is, my work for the last few years has been the perfect conundrum. I worked for a social media monitoring firm,which is the perfect backdrop to spawn all things bloggy. And yet, the workload all but prevented me from having any time, much less initiative, to sit in front of a laptop when it was not work related.
By now I'm sure you have deduced that this is now behind me. As the saying goes, I'm "between gigs", which was a much easier prospect to face when I was a musician. I am currently working on a new project, that may come to fruition very soon...keep your fingers crossed!
I plan to continue to write here. I've always felt that this space is best served as a storage place for the many things I think about or am working on.I can only hope you find something interesting to read, and perhaps comment upon.
So feel free to wander back in any time,dear reader. Always welcome a sit down and a yarn.
Showing posts with label social media monitoring. Show all posts
Showing posts with label social media monitoring. Show all posts
Thursday, July 15, 2010
Friday, October 31, 2008
Want a Pen??
Another conference, another hotel, another plane ride.
We were attending PRSA08 in Detroit as exhibitors, which is an interesting exercise in time management.
You see,typically people attend these shows to participate in workshops, listen to speeches, eat and drink..... lots. Sometimes, although very rarely, these people are also interested in meeting with exhibitors; the rest of the people you talk to are mostly not at all interested in you or your products. You are there to provide a minimal level of distraction between sessions. The trick is being able to spot the time wasters from the interested folks.
We were fortunate that we have a product that is well respected and sought after by many companies. This allows us to avoid a habit that many exhibitors display time and time again in an effort to attract visitors to their booth; giveaways.
I have never understood why companies believe there is any value in the endless array of trinkets and trash they give at these shows. Do they really think it will make a potential customer remember them when they are in need of their service? Decide they need the service? Remember their name?
Even more interesting is the variety of items you see. Pens, sponge balls, book lamps,CD's, balloons; the list is endless as companies try to be creative in their approach. One booth was even giving away sapling trees in a tube. A unique gift to be sure, but a wisely spent marketing dollar? Not so much.
What makes this all worse is that for some people who attend these shows, the only interest beyond the sessions seems to be collecting as much free stuff as they can get their hands on, while committing as little time as possible engaging with any member of the company offering the items.
So, we were trinket-free, and concentrated on having good conversations with people genuinely interested in our social media monitoring tool. Oh, and we gave away a few laptop stickers.
We were attending PRSA08 in Detroit as exhibitors, which is an interesting exercise in time management.
You see,typically people attend these shows to participate in workshops, listen to speeches, eat and drink..... lots. Sometimes, although very rarely, these people are also interested in meeting with exhibitors; the rest of the people you talk to are mostly not at all interested in you or your products. You are there to provide a minimal level of distraction between sessions. The trick is being able to spot the time wasters from the interested folks.
We were fortunate that we have a product that is well respected and sought after by many companies. This allows us to avoid a habit that many exhibitors display time and time again in an effort to attract visitors to their booth; giveaways.
I have never understood why companies believe there is any value in the endless array of trinkets and trash they give at these shows. Do they really think it will make a potential customer remember them when they are in need of their service? Decide they need the service? Remember their name?
Even more interesting is the variety of items you see. Pens, sponge balls, book lamps,CD's, balloons; the list is endless as companies try to be creative in their approach. One booth was even giving away sapling trees in a tube. A unique gift to be sure, but a wisely spent marketing dollar? Not so much.
What makes this all worse is that for some people who attend these shows, the only interest beyond the sessions seems to be collecting as much free stuff as they can get their hands on, while committing as little time as possible engaging with any member of the company offering the items.
So, we were trinket-free, and concentrated on having good conversations with people genuinely interested in our social media monitoring tool. Oh, and we gave away a few laptop stickers.
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